The Link Building Ideas Podcast
Link Building Ideas, Straight From the SEOs Doing It
Host Jeremy Rivera sits down with SEOs, marketers, and business owners to pull out the exact link building processes that are working right now — no theory, no fluff.
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What you’ll get from every episode
Guests share concrete, reproducible tactics — relevance-first link vetting, “nexus document” outreach, press-targeting plays, HARO systems, partner and supplier links, and more. We turn the best of them into the free SOPs and articles across this site.
📚 Episode-Inspired Articles
Tactics pulled straight from the conversations.
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Three layers of relevance to check before you place a link
Relevance first, metrics as a tiebreaker. Bradley Benner breaks link relevance into three separate checks: the paragraph, the site’s topics, and the backlink profile of the site you’re about to use.
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Before You Can Afford A PR Firm, You Do It Yourself
Allen Halas on the DIY window every small brand has, and why a former journalist says the credential is not the hard part.
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The easiest links you will ever build are from companies already paying you
Cold outreach stopped working because everybody’s inbox is full. Three practitioners on where the links are coming from instead – and none of them involve a stranger.
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Partner Pages Are Fish In A Barrel
Every supplier you buy from has a where-to-buy page. Every partner has a directory. This is the least competitive link source in your industry.
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Interview Someone Instead Of Pitching Them
Greg Digneo argues the brand conversation has moved to podcasts and other publications. The two-way interview is the outreach format almost nobody refuses.
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Reclaim The Mentions You Already Earned
The cheapest links in your pipeline are the ones already sitting unlinked on someone else’s page. A weekend reclamation sprint you can finish.
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The Cleanup Event Link Play, Step By Step
A park cleanup produces city calendar listings, local news pickup and event-aggregator pages. The full run sheet for earning those links.
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Cite Sources To Become The Cited Source
Drew Dorenfest explains why pages that name their sources get quoted back. A practical rewrite pass for turning articles into citable references.
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Location Pages Worth Linking To
Melissa Popp says most location pages suck — and nobody links to a page that is just a find-and-replace. How to build one that earns local links.
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The Speed-To-Lead Angle For Outreach Content
Jake Melendy tested response times across four verticals and over half never called back. That is a linkable study, and you can run a smaller version this month.
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Podcast Guesting Is Digital PR With A Microphone
Zak Ali says half of SEOs have not realised their job is digital PR. Podcast guesting is the cheapest version of that job you can start today.
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Local Links Start With A Real Relationship
Apurva Bose says local link building is about nurturing real business relationships. Here is how to run that as an actual repeatable process.
Want to be a guest?
If you’re an SEO or business owner with a link building process worth sharing, book a slot and get a show-note link + citation on the house.
Book a Link Building Call →