The Link Building Ideas Podcast
Link Building Ideas, Straight From the SEOs Doing It
Host Jeremy Rivera sits down with SEOs, marketers, and business owners to pull out the exact link building processes that are working right now — no theory, no fluff.
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What you’ll get from every episode
Guests share concrete, reproducible tactics — relevance-first link vetting, “nexus document” outreach, press-targeting plays, HARO systems, partner and supplier links, and more. We turn the best of them into the free SOPs and articles across this site.
📚 Episode-Inspired Articles
Tactics pulled straight from the conversations.
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Partner Pages Are Fish In A Barrel
Every supplier you buy from has a where-to-buy page. Every partner has a directory. This is the least competitive link source in your industry.
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Interview Someone Instead Of Pitching Them
Greg Digneo argues the brand conversation has moved to podcasts and other publications. The two-way interview is the outreach format almost nobody refuses.
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Reclaim The Mentions You Already Earned
The cheapest links in your pipeline are the ones already sitting unlinked on someone else’s page. A weekend reclamation sprint you can finish.
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The Cleanup Event Link Play, Step By Step
A park cleanup produces city calendar listings, local news pickup and event-aggregator pages. The full run sheet for earning those links.
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Cite Sources To Become The Cited Source
Drew Dorenfest explains why pages that name their sources get quoted back. A practical rewrite pass for turning articles into citable references.
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Location Pages Worth Linking To
Melissa Popp says most location pages suck — and nobody links to a page that is just a find-and-replace. How to build one that earns local links.
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The Speed-To-Lead Angle For Outreach Content
Jake Melendy tested response times across four verticals and over half never called back. That is a linkable study, and you can run a smaller version this month.
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Podcast Guesting Is Digital PR With A Microphone
Zak Ali says half of SEOs have not realised their job is digital PR. Podcast guesting is the cheapest version of that job you can start today.
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Local Links Start With A Real Relationship
Apurva Bose says local link building is about nurturing real business relationships. Here is how to run that as an actual repeatable process.
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Press Releases For AI Citations, Not Rankings
Bradley Benner’s case for press releases has nothing to do with the links. It is about brand references on news properties that LLMs already trust.
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Ship A Tool, Earn The Links
Christopher Gimmer: people link to a tool that solves a problem, not another wall of text. A scoping guide for small linkable tools.
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The Relevance-First Link Vetting Checklist v2
Kristiyan Yankov’s rule is verify, do not trust. An updated vetting checklist for judging link prospects without leaning on DA or DR.
Want to be a guest?
If you’re an SEO or business owner with a link building process worth sharing, book a slot and get a show-note link + citation on the house.
Book a Link Building Call →