Free DIY resources
DIY Link Building SOPs & Playbook
Every link building strategy on this site, written up as a step-by-step standard operating procedure your team can follow. Grab the complete playbook, or download individual SOPs below — all free, no email wall.
Rather have it done for you? Book a call →The complete playbook
The DIY Link Building Playbook
All 10 white-hat strategies in one branded PDF ebook — pulled from the Link Building Ideas podcast and a decade of SEO practice.
Download the Full Playbook (PDF) ↓Individual Strategy SOPs
One focused PDF per tactic. Download what you need.
Recover Lost Backlinks
Find and reclaim links you already earned but lost to redirects, 404s, and site changes.
Download PDF ↓Repurpose Content Into Guest Posts
Turn old marketing content into fresh guest posts that earn contextual links.
Download PDF ↓Strategic Guest Blogging
Target the right sites and pitch guest posts that actually get accepted and linked.
Download PDF ↓Reverse Guest Blogging
Invite experts to write for you and let them promote (and link to) the result.
Download PDF ↓Expert Roundup Links
Run a roundup that gets contributors sharing, citing, and linking back to you.
Download PDF ↓Find Unlinked Brand Mentions
Locate places that mention your brand without linking — and turn them into links.
Download PDF ↓Links From Scraped Content
Find sites republishing your content and convert the theft into an attribution link.
Download PDF ↓Business Partner Links
Mine your partners, suppliers, and vendors for legitimate ‘where to buy’ links.
Download PDF ↓Alumni Directories & Lists
Claim links from schools, associations, and publications you’re already tied to.
Download PDF ↓Join Your Local Chamber
Use chamber, Rotary, and local memberships to earn trusted local links.
Download PDF ↓🎙️ Guest SOPs From the Podcast
Actionable playbooks pulled straight from real conversations with SEO pros on the Link Building Ideas podcast.
Relevance-First Link & Citation Playbook
Qualify links by relevance (not DA/DR), set a brand-anchor ratio, and pair every link with NAPW citations.
Download PDF ↓Nexus Document Visibility & Outreach System
Map everyone with a budget who reaches your audience, pitch them like a journalist, and flip your budget toward outreach.
Download PDF ↓Press-Targeting Play: Manufacturing Journalist Links
Boost your best LinkedIn posts as ads aimed at journalists until you become the source they call for a quote.
Download PDF ↓Want the links built for you?
Book a free 30-minute call and we’ll run these plays on your site — white-hat, links from real businesses, no PBNs.
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