SEO Hats – Black Hat, White Hat and Grey Hat

Posted on April 20, 2008 by Editor

Ever used lots of keywords or keyword spamming in your content to get better website rankings? Watch out! Your site could soon be banned.

Search engine optimization or SEO is an important and crucial aspect of any online business who wants to do well. Without SEO, even your most brilliant of products and services may never reach the potential clients. If you are an SEO specialist then you must know about that large number of techniques which are used for SEO which include both ethical search engine optimization which is appreciated by search engines, and also the unnatural search engine optimization techniques that are discouraged by the search engines.

White Hat SEO – the recommended way

  • White hat SEO refers to the SEO techniques which conform to the guidelines laid down by search engines and are considered as ethical search engine optimization techniques.
  • These include high quality and updated content, proper use of keywords and metadata, use of alt tags and descriptive file names, seo link building including internal links, and other such SEO strategies which the search engines approve of.
  • In white hat SEO, the pages are built keeping the human visitors in mind. They do not try to deceive humans or the search engines.
  • Implementing these natural search engine optimization techniques may take a little time and effort, but their results last a longer time and you don’t have to worry about having your site banned by google or yahoo for use of deceptive practices.

Black Hat SEO – the other way

  • Black hat SEO on the other hand refers to all the unethical search engine optimization techniques which the search engines discourage.
  • These consist of keyword stuffing, hidden text, meta tag stuffing, doorway pages, hidden links, using link farms, cloaking, and other such search engine optimization techniques.
  • The pages in black hat SEO are built not for humans but for the search engine spiders. They are designed to get better rankings fast on major search engines.
  • The flip side is that they run the risk of being banned by the search engines once they are found out. Search engine majors like Google, Yahoo, and MSN believe that pages should be built for humans and provide them the information and data they are looking for. By using Black hat SEO techniques you build pages for the spiders and in turn give your visitors a bad experience.

Choosing between the two

What SEO tactic you choose is entirely upon you. While white hat SEO will take you time and efforts, it will give long lasting results. On the other hand, black hat SEO will probably give you much faster results, maybe even getting you in the top slot, but runs the risk of getting your site banned from the search engines. Standing in the middle, or using a mix of the two, can prove beneficial only if the amount of black hat SEO tactics incorporated in your search engine optimization strategy is the minimum basic.

As you increase your black hat tactics more, you increase your chances of being banned. On the other hand, using a few tactics to get quick results till your white hat SEO tactics start showing results may be okay if you are sure to remove the black hat techniques soon. But if you can, it would be best to avoid all the black hat techniques and stick to ethical search engine optimization. It would give you good results that last longer.

Needless to say, an ethical seo company will follow only white hat methods and you can blindly rely upon them with their organic seo services to keep your websites up on grounds of ethical search engine optimization.

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Where does blogging stand in Search Engine Optimization

Posted on April 20, 2008 by Editor

It can be said that SEO and blogging almost go hand in hand. Blogs in their basic design have a lot of right things to offer to the search engines which gets them high rankings.

Search engine optimization or SEO refers to all the techniques employed to get better search engine rankings and thus increase the traffic to one’s site. There are a lot of SEO tactics being used these days to get better and better results. These SEO techniques range from advanced link building to fresh content, from metadata to keyword research, from forum posting to blog commenting.

A blog, abbreviation of weblog, is a frequently updated, personal site maintaining an ongoing chronicle of information. It can be focused on one particular subject, or speak about a variety of topics. The blog is mainly focused on the content, and the design is of not that high an importance, unlike a website, which relies on its content and design to attract visitors.

Blogs have a variety of advantages over the traditional websites when it comes to search engine optimization. Thus blogging plays a very important role in an effective as well as affordable search engine optimization. Let’s take a look at its various benefits:

Structured Content

  • The content is often divided into various themes by many of the blog software present on the internet.
  • By categorizing the content, it becomes easier for the search engines to understand the content of your blog, and thus your chances of better rankings in those categories increase.

Search Engine friendly URLs

The URLs used in blogs are often simple and straightforward. This makes it easy for the spiders to locate and crawl your blog’s content.

Link Building

There is a lot of interlinking in blogs. With fresh content in the form of text, audio, and video, blogs usually attract a lot of incoming links as resources of information.

Updated Content

Content which is regularly updated is always preferred, not just by search engines, but also human readers. This means frequent repeat visits from humans, and better crawling of your pages by search engines which result in better rankings.

Internal Links

If your blog is about a service or product, you can easily deep link anchor to information pages or purchase webpages inside the website. This proves to be very effective for better search engine results on long keyword phrases.

Benefit of RSS

Linking to RSS feed with the blog domain name is another good SEO technique. It helps build the website link popularity building when the content is cited by other blogs.

Active and Interactive

The whole design of a blog allows for easy and quick comments and feedback from visitors. If you have good content on your site, then visitors would more often than not publicize your site on other blogs, forums, and websites.

Comments as links

Posting a comment on someone else’s blog is also a great way to build links for your blog. Every time you leave a comment, make sure you include a link back to your blog in it.

Thus, blogging is a very good SEO strategy to use to get the best out of your natural search engine optimization efforts. It is designed so as to complement search engine optimization and is quick and simple to implement. So with blogging you are sure to get good results and fast.

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When link popularity becomes the most important concern

Posted on March 17, 2008 by Editor

Before we discuss this concern, let me tell you what is link popularity? Basically, search engines characterize your website quality depending upon the total quality links, which direct to your website. This is technically termed as link popularity! Internet biggest search engine Google considers link popularity as the major thriving factor to rank the websites. AltaVista, HotBot, Inktomi, MSN, and several other search engines will also calculate wesite link popularity, while examining the quality of the website. Are you closely interested to know the importance of link popularity? Just give a close look on the flow-up to know better!

Brief Introduction:

As known-well, search engines follow several important factors and algorithms to weigh the quality of the website. Link popularity is one of the most essential principles that every search engine performs in order to examine the website quality. In mere future, all the major engines will closely look ahead for link popularity, and so it is really essential to improve your link popularity in order to cede the best success with respect to business turnout. A website owner, who is dearly interested to get excellent search results in all major search engines including Google, Yahoo, MSN, and AltaVista, must concentrate on link building ideas in order to improve the link popularity of their website.

Link Building brings success to your website:

A good link popularity analysis should be made, as you will get a good targeted traffic ratio. Your natural link building efforts and workouts will bring you new business acquaintances and thereby makes your business wide-cut. Improve your link popularity by giving close attention to several link building ideas, so that you can taste the fruit of success. It is hardly difficult to achieve top rankings and search results particularly in Google, with no practice of effectual link popularity analysis. Depending upon the total ratio of incoming links directing towards a website along with several additional factors, Google will rate the website from the scale of 1-10. The great link popularity you gain, the better search results you get! So, give close importance to improve your link popularity to ameliorate your business targets.

Impelling benefits of Link Popularity:

Link Popularity will dearly assists in giving better search engine rankings and also improves the quality of the website. There are quite several benefits of Link building. They are:

  • Being the owner of a website, you must have to improve your link popularity in order to achieve targeted traffic and maximize the ratio of your website visitors.
  • With good link popularity you can achieve good ratio of customers and thereby drive a good sales.
  • Brings you new business proposals and contacts, which thereby abets you to formulate an influential network of people.
  • Good increase in link popularity will make your website to achieve better search engine rankings and keyword search results.
  • Improve your link popularity, as this will bring you quite several business contacts, which could drive good rate of customers.

We have completely dealt about the importance of link popularity and the reason for its requirement! As considered to be the essential parameter of optimization, you must develop substantial link building ideas and plans to achieve top search results.

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Importance of Link Building

Posted on March 10, 2008 by Editor

SEO also known as search engine optimization has gained a lot of importance and recognition in the recent times. Out of all the factors in SEO, Link Building is the most important factor. Every webmaster wants to build quality links for his respective website. But he does not really know the method to be opted for building these links. To address this problem this blog Link building ideas has been launched for bringing you the latest information and techniques for building links. On reading this blog you will get a lot of ideas and learn various techniques using which you can build quality links for your website.

Generally links are of various types. Earlier there was the trend of Reciprocal Links. Now there is a trend of building one way links. The most important search engine, ‘Google’ gives a lot of importance to one way links. There are various ways to obtain these kinds of links. The most commonly used techniques are link bait, 3 way linking, press release, article submissions, directory submissions etc. The suitability of above link building techniques will depend on the theme and audience of your website. So you should definitely read this useful blog about link building ideas and can start building Quality links now! You don’t need to pay huge amount of money anymore. Just educate yourself and get started!

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Press Release & Link Building

Posted on March 10, 2008 by Editor

If You have something newsworthy, write a PR and submit it some good PR Sites for getting authority backlinks. If your press release is really something newsworthy then it will be picked by many niche news resources as well, and give you backlinks. Try to write Professional PR (Many expert content writers offer PR Writing for $100 based on your ideas.)

I’d recommend you to submit your PR to following PR Sites. However there are a lot other news sites as well those accept PR through online submission form or by email.

Recommended PR/Newswire Sites

  • www.prweb.com (Paid)
  • www.pr.com
  • www.prleap.com
  • www.openpr.com
  • www.prlog.org
  • www.prurgent.com
  • www.powerhomebiz.com/newsarchive
  • www.malebits.com
  • express-press-release.com
  • www.pressbox.co.uk

Press Release is entirely different than article submissions, there is certain format that you should follow while you prepare your press release to syndicate.

PRWeb: They were providing free submissions before but now they offer only paid PR Inclusions. I Have submitted many of my clients PR to PRWen and i think it is worth it what you pay. It will not give you direct links but high authority backlinks.

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Building Links With Paid Blog Reviews

Posted on March 10, 2008 by Editor

Do you know? You can Build links with blogs!! Ask other bloggers and webmasters to review your products/services and websites on their blogs. that will give you viral traffic and permanent one-way contextual backlinks as well. Many bloggers will review your products & service with 3-4 links and your anchor text.

Many advertisers noticed that they provide better CTR and traffic compare to regular paid ads/text ads and banners. As explained on reviewme.com people ignore direct ads. Blog reviews are better for newer sites who need some high quality links.

There are few services like reviewme.com and PayPerPost.com those offers a marketplace for those who wants to review others stuff on their blogs for some fees and those who want their stuff reviewed on blogs.

Must take care of following things when you pay bloggers.

  • No of pages indexed by Google (And if they are in supplementals or not. Avoid supplementals.)
  • Niche – Weather it is relevant to your site. Avoid irrelevant blogs and blogs those post random content.
  • Content of Blog.
  • Quality of Backlinks and Google PR.
  • Age of Blog.
  • No of Post Per Day. (Frequency of posting)

You will also get benefit of linking your website with original content. That will help to create natural link profile for your websites.

Article is © By Link Building Ideas & iNetZeal – Don’t copy without prior permissions.

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Directory Submission – How to get better ratio of acceptance?

Posted on March 10, 2008 by Editor

There are some guidelines to follow while you submit your website to directories. It will help you to improve acceptance of your website. Here is guidelines for writing titles, descriptions, keywords and “How to submit” to get better rate of acceptance.

URL:

Make sure, what is your URL, weather it is with www or without www? It is different for search engines according to mattcutts. so it is advised to submit only one.
Many directories DO NOT allow internal pages, sub domains or subfolders. Many directories do not allow deep linking (More than one URL per site.)

Examples:

Good: http://www.linkbuildingideas.com/
Bad: http://www.linkbuildingideas.com/xyz.html
Bad: http://www.linkbuildingideas.com/xyz/

Title:

Ideal: Official name of site + Keywords/KeyPhrases.
Don’t use titles more than 4-5 words, don’t provide multiplie titles.
Don’t use all CAPITAL letters.
No promotional Language. like “Best SEO tips”, “No. 1 Real estate company” etc.. Many directories may reject your site.
Use more than one titles with varied keywords for better results.

Examples:

Good: Link Building Ideas,
Bad: Best Link building resources
Bad: Best Link building resources | Links building | SEO Resources | Website Promotion Tips
Bad: LINK BUILDING IDEAS.

Description.

Again, don’t use promotional language like “best”, “No1.”, “Excellent!!” etc..
Description should be between 150-250 characters. no less than 100 characters and no more than 400 characters.
Don’t repeat your keywords in description.
Use more than one description for better result.
Avoid capitalizing every word in a sentence.
Don’t copy your meta tags directly as title and description. They should be well formatted.

Keywords:

4-5 Keywords related to topic of your website are fine,

Email:

Avoid use of free emails. use either paid email addresses or email of same domain

Examples:

Good: webmaster@linkbuildingideas.com
OK: linkbuildingideas@aol.com
Avoid: linkbuildingideas@yahoo.com

Categories:

Many directories do not allow submission to top level. Try to submit best suitable category and if it is not available, use next most relevant category or suggest new category either by sending and email or by suggestion form if available.
Never submit to irrelevant categories.

Content of website:

Avoid:
Full with affiliate ads, Google adsense ads.
Sites with no content or crap articles.
adult content or content that links to adult sites.
Under construction sites.
Spam, Redirects, Meta Sites, and Links Only Pages.

Good:
Original and useful content.
Professional design/easy to navigate.

© Link building ideas – Don’t copy without prior permissions.

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Relevant Links Building.

Posted on March 10, 2008 by Editor

It is not difficult to find relevant resource pages for listing your websites. Search following terms…

Terms You Can Search for Relevant Pages.

  • “Suggest link” +”keyword”
  • “Suggest a link” +”keyword”
  • “Suggest site” + “keyword”
  • “Suggest website” + “keyword”
  • “Suggest a site” + “keyword”
  • “Suggest URL” +”keyword”
  • “Suggest a URL” +”keyword”
  • “Suggest an URL” +”keyword”
  • “Submit link” +”keyword”
  • “Submit Website” +”keyword”
  • “Submit resources” + “Keyword”
  • “Submit site” +”keyword”
  • “Submit a site” +”keyword”
  • “Submit URL” +”keyword”
  • “Submit a URL” +”keyword”
  • “Submit an URL” +”keyword”
  • “Submit resources” + “Keyword”
  • “cool sites” +”keyword”
  • directory +”keyword”
  • directories +”keyword”
  • List of “Keyword” Directory
  • “Your Category” +”add url”
  • “Your Category” +directory
  • “Your Category” +”submit site”
  • “recommended links” +”keyword”
  • “Your Niche Category” +”suggest a site”
  • “favorite links” +”keyword”
  • “Add link” +”keyword”
  • “Add site” +”keyword”
  • “Add website” +”keyword”
  • “Add a site” +”keyword”
  • “Add URL” +”keyword”
  • “Add a URL” +”keyword”
  • “Add an URL” +”keyword”
  • “Add resources” + “Keyword”

You can fine relevant website resources with listing option, where you can submit your website to build links. :)

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Before You Start Building Links…

Posted on March 10, 2008 by Editor

There are some rules you should to follow when you start building links.

[1] Vary anchor text of your website.
[2] Include different Keywords in title.
[3] Link site from different class C – IPs (Important factor for SERP.)
[4] Vary Type of site, like blogs, article resources, directories etc..
[5] Not get all links from newer sites, and try to get links from older (and trusted) sites as well.
[6] Not get links from same location (i.e. all links from footer etc..)
[7] Try to get links from relevant content/industry.
[8] Should Have varied PR from pages you’re linking (If you’re getting a lot of PR6 Links that will adversely affect as Google may think, you’re purchasing high PR Links
[9] Try to get authority links, like links from news sites… etc.
[10] Do not try to build hundreds of links quickly.

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Most Common Link Building Methods

Posted on March 10, 2008 by Editor

Here are some most common effective methods people are using for building links for their website. There are alot of other (non traditional?) ways one can use. but you can kick start with thesemethods first.

Directory Submission:

Submit your website to free and paid quality directories, like..

  1. dmoz.org
  2. www.joeant.com
  3. www.goguides.com
  4. www.gimpsy.com
  5. www.dir.yahoo.com
  6. www.avivadirectory.com
  7. www.skaffe.com
  8. www.wowdirectory.com
  9. www.ezilon.com

Also there are many resources for directories like..

  1. www.directorycritic.com
  2. www.best-web-directories.com
  3. info.vilesilencer.com
  4. www.addurl.nu
  5. www.directorylist.org
  6. www.koopy.org

You can find more free and paid directories from above lists. Avoid automated directory submission software. do all submissions by hand as, many directories will have its own criteria for listing a website to maintain quality. So, you must read those guidelines before submitting your website. Automated software fail to do that.

Article submission:

Write original and quality articles relevant to content of your website and submit it to top article directories. Most of article directories provide credit to author with their article, you can link your websites from authors resourcebox. Submit your article to..

  1. ezinearticles.com
  2. articlesfactory.com
  3. elib.org/articles
  4. articles-hub.com
  5. www.articledashboard.com
  6. www.buzzle.com
  7. www.goarticles.com
  8. www.isnare.com
  9. www.articlecity.com
  10. www.articledepot.co.uk
  11. www.articlealley.com

Here is a big list of article directories

www.directorycritic.com/article-directory-list.html

You can find a lot of article directories over there.

Press Release Writing / Submission:

Having something newsworthy? Write a press release on it. OR Hire a professional press release writer who can write effective press release. Than you can submit it to press release sites like.

  1. www.prweb.com
  2. www.i-newswire.com
  3. www.pr.com
  4. www.theopenpress.com
  5. www.pr9.net
  6. www.1888pressrelease.com
  7. www.prleap.com
  8. www.prurgent.com
  9. www.prlog.org
  10. www.prfree.com

1 way, 2-way and 3-way Link building

Find website relevant to your theme/industry and ask them for linking your website. You can in return, link back to them.

Many of webmaster sending email, calling webmaster or requesting it in public forums/blogs for such link requests. There are many programs running for finding partners for reciprocal link building. I’d suggest you to prefer 3 way link building.

  • One way link building:- You will get links from site, you will not provide any link in return.
  • Two way link building:- You will link partners site somewhere on your website. in return, your partner will link your site from somewhere on their site.
  • Three way link building:- Your partners linking your site, in return, you are linking their site form your Another website. Rather than two way, this is best way to get links as after last google update (Algorithm) Google has started banning many sites those using reciprocal link building methods to improve their link popularity,

I’d suggest you few forums, where you can find your link partners.

  • http://forums.digitalpoint.com/forumdisplay.php?f=53
  • http://www.submitexpress.com/bbs/forum-12.html
  • http://www.seo1.net/forum18.html
  • http://www.webmaster-talk.com/relevant-link-exchange-forum/

Also you can find partners from directories like…

  1. www.linkmarket.net
  2. link2me.com

Purchase Links:

Many SEOs use this shorts cuts to purchase links on relevant industry for both relevant traffic and search engine rankings. When you purchase link from other sites, you can consider following factors.

  • Google PR of page
  • Traffic it receives
  • SERP of that site
  • Backlinks of page
  • Type of link you will get (sitewide or one page.) Relevancy, outbound links
  • if you’re purchasing sitewides then No. of page indexed and %of pages in supplemental results (If there)
  • Age of Website/document
  • Quality of content of website (also, weather it is original or not)
  • Price of link
  • Place where you will get link
  • Tag they’re using (If you’re getting no-followed links, that they are only useful for traffic it will not help you to improve SERP.)
  • Prefer links those are for long term / permanent as search engine (especially google) likes aged links.
  • Type of site (Blog, Web directory, Forums etc..)

Forum posting:

Register with different related forums, participate in discussion there and place your links in signature. Awesome way to receive traffic towards your website. Many SEOs says that forums signature links are devalued but they are still providing backlinks in my experience.

Here are two forums directories where you can find specific forums

  1. www.gandalfdir.com
  2. www.big-boards.com

Ask Bloggers to review your website.

This is another effective method of getting links. (Little bit costly though.) there are few marketplace where you can find forums those are available to review websites/products. You can get traffic and in-content links of your niche. you can find many bloggers from forums link digitalpoint forums and bloggers market places like..

  1. payperpost.com
  2. www.reviewme.com

There are many more methods, that you’ll find from this blog soon! :)

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