Link Building Ideas » Website Promotion

Website Promotions: The Basic Ideas and Current Scenario!

Editor — Thu, 10 Jul 2008 16:26:39 +0000

Websites cannot bring business by their own stand! It is necessary to promote them. There are several steps that require to be executed to bring in the desired traffic for websites. Webmasters run various well planned and strategic campaigns to carry out tasks that will bring in valuable and meaningful traffic to the website. Let’s get a basic idea of website promotions and its current scenario here.

What are website promotions?

Promoting your website is just like advertising your product only that this is actually a virtual product. People cannot visit the websites they do not know about; therefore, website promotion is all about letting people know about your website and the services that are offered through it.

Internet promotion of a website can be done through different ways; however it is important that the website is seen by more numbers of internet users searching for information in the category. Following are the basic ideas you can use for making your website visible:

Search engine submissions: submitting the website to search engines is a very important task; this will help your website earn a search engine ranking automatically. Later, the performance of your website will depend on the SEO done for the website and whether or not it proves to be really useful for visitors.
Using PPC for better rankings: this is the best website promotion at least initially. This will help you get initial website traffic and your website will start bringing in required business for starters.
Using blogs for promoting your website is also in use for quite some time, people like to talk about the products on their websites, as well as the services this makes readers get interested, this itself can bring in substantial traffic, if you have posted required numbers of articles, with SEO you will earn substantial traffic for your website.
Smart website promotion is also done by placing links on websites that already have their own web traffic. Placing links on websites related to your website will help you get required traffic.

What are the latest trends in website promotions?

Trends for website promotions have changed over a period of time. Promoting a website is far from being subtle as it used to be, instead it has become more direct and connecting to people directly is one of the latest trends. People are using more than one method for bringing in traffic to your website. These are:

Posting videos, entertaining/informative/interesting, etc. these need to be anything that can attract people’s attention.
Posting blogs or comments on blogs and placing your links on these comments or blogs will bring in more traffic to your website.
You can request people to put you on website that allow people to show their favorite websites, these are like del.icio.us. People can indirectly vote for your website thereby increasing its worth and its importance on the internet.
Cheap website promotion is possible through the social media marketing websites; you can actually showcase the good points of your website on these websites.

Current competition for promotion of websites is astounding; there are literally thousands of websites launched each day. Only a mentionable few can make it to top search engine rankings. Rest can do mediocre business or can sustain only a targeted few customers. So why not to target the top!

Importance of Link Building

Editor — Mon, 10 Mar 2008 08:57:06 +0000

SEO also known as search engine optimization has gained a lot of importance and recognition in the recent times. Out of all the factors in SEO, Link Building is the most important factor. Every webmaster wants to build quality links for his respective website. But he does not really know the method to be opted for building these links. To address this problem this blog Link building ideas has been launched for bringing you the latest information and techniques for building links. On reading this blog you will get a lot of ideas and learn various techniques using which you can build quality links for your website.

Generally links are of various types. Earlier there was the trend of Reciprocal Links. Now there is a trend of building one way links. The most important search engine, ‘Google’ gives a lot of importance to one way links. There are various ways to obtain these kinds of links. The most commonly used techniques are link bait, 3 way linking, press release, article submissions, directory submissions etc. The suitability of above link building techniques will depend on the theme and audience of your website. So you should definitely read this useful blog about link building ideas and can start building Quality links now! You don’t need to pay huge amount of money anymore. Just educate yourself and get started!

Press Release & Link Building

Editor — Mon, 10 Mar 2008 08:56:02 +0000

If You have something newsworthy, write a PR and submit it some good PR Sites for getting authority backlinks. If your press release is really something newsworthy then it will be picked by many niche news resources as well, and give you backlinks. Try to write Professional PR (Many expert content writers offer PR Writing for $100 based on your ideas.)

I’d recommend you to submit your PR to following PR Sites. However there are a lot other news sites as well those accept PR through online submission form or by email.

Recommended PR/Newswire Sites

www.prweb.com (Paid)
www.pr.com
www.prleap.com
www.openpr.com
www.prlog.org
www.prurgent.com
www.powerhomebiz.com/newsarchive
www.malebits.com
express-press-release.com
www.pressbox.co.uk

Press Release is entirely different than article submissions, there is certain format that you should follow while you prepare your press release to syndicate.

PRWeb: They were providing free submissions before but now they offer only paid PR Inclusions. I Have submitted many of my clients PR to PRWen and i think it is worth it what you pay. It will not give you direct links but high authority backlinks.

Building Links With Paid Blog Reviews

Editor — Mon, 10 Mar 2008 08:55:02 +0000

Do you know? You can Build links with blogs!! Ask other bloggers and webmasters to review your products/services and websites on their blogs. that will give you viral traffic and permanent one-way contextual backlinks as well. Many bloggers will review your products & service with 3-4 links and your anchor text.

Many advertisers noticed that they provide better CTR and traffic compare to regular paid ads/text ads and banners. As explained on reviewme.com people ignore direct ads. Blog reviews are better for newer sites who need some high quality links.

There are few services like reviewme.com and PayPerPost.com those offers a marketplace for those who wants to review others stuff on their blogs for some fees and those who want their stuff reviewed on blogs.

Must take care of following things when you pay bloggers.

No of pages indexed by Google (And if they are in supplementals or not. Avoid supplementals.)
Niche – Weather it is relevant to your site. Avoid irrelevant blogs and blogs those post random content.
Content of Blog.
Quality of Backlinks and Google PR.
Age of Blog.
No of Post Per Day. (Frequency of posting)

You will also get benefit of linking your website with original content. That will help to create natural link profile for your websites.

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Directory Submission – How to get better ratio of acceptance?

Editor — Mon, 10 Mar 2008 08:54:07 +0000

There are some guidelines to follow while you submit your website to directories. It will help you to improve acceptance of your website. Here is guidelines for writing titles, descriptions, keywords and “How to submit” to get better rate of acceptance.

URL:

Make sure, what is your URL, weather it is with www or without www? It is different for search engines according to mattcutts. so it is advised to submit only one.
Many directories DO NOT allow internal pages, sub domains or subfolders. Many directories do not allow deep linking (More than one URL per site.)

Examples:

Good: http://www.linkbuildingideas.com/
Bad: http://www.linkbuildingideas.com/xyz.html
Bad: http://www.linkbuildingideas.com/xyz/

Title:

Ideal: Official name of site + Keywords/KeyPhrases.
Don’t use titles more than 4-5 words, don’t provide multiplie titles.
Don’t use all CAPITAL letters.
No promotional Language. like “Best SEO tips”, “No. 1 Real estate company” etc.. Many directories may reject your site.
Use more than one titles with varied keywords for better results.

Examples:

Good: Link Building Ideas,
Bad: Best Link building resources
Bad: Best Link building resources | Links building | SEO Resources | Website Promotion Tips
Bad: LINK BUILDING IDEAS.

Description.

Again, don’t use promotional language like “best”, “No1.”, “Excellent!!” etc..
Description should be between 150-250 characters. no less than 100 characters and no more than 400 characters.
Don’t repeat your keywords in description.
Use more than one description for better result.
Avoid capitalizing every word in a sentence.
Don’t copy your meta tags directly as title and description. They should be well formatted.

Keywords:

4-5 Keywords related to topic of your website are fine,

Email:

Avoid use of free emails. use either paid email addresses or email of same domain

Examples:

Good: webmaster@linkbuildingideas.com
OK: linkbuildingideas@aol.com
Avoid: linkbuildingideas@yahoo.com

Categories:

Many directories do not allow submission to top level. Try to submit best suitable category and if it is not available, use next most relevant category or suggest new category either by sending and email or by suggestion form if available.
Never submit to irrelevant categories.

Content of website:

Avoid:
Full with affiliate ads, Google adsense ads.
Sites with no content or crap articles.
adult content or content that links to adult sites.
Under construction sites.
Spam, Redirects, Meta Sites, and Links Only Pages.

Good:
Original and useful content.
Professional design/easy to navigate.

Relevant Links Building.

Editor — Mon, 10 Mar 2008 08:52:32 +0000

It is not difficult to find relevant resource pages for listing your websites. Search following terms…

Terms You Can Search for Relevant Pages.

“Suggest link” +”keyword”
“Suggest a link” +”keyword”
“Suggest site” + “keyword”
“Suggest website” + “keyword”
“Suggest a site” + “keyword”
“Suggest URL” +”keyword”
“Suggest a URL” +”keyword”
“Suggest an URL” +”keyword”
“Submit link” +”keyword”
“Submit Website” +”keyword”
“Submit resources” + “Keyword”
“Submit site” +”keyword”
“Submit a site” +”keyword”
“Submit URL” +”keyword”
“Submit a URL” +”keyword”
“Submit an URL” +”keyword”
“Submit resources” + “Keyword”
“cool sites” +”keyword”
directory +”keyword”
directories +”keyword”
List of “Keyword” Directory
“Your Category” +”add url”
“Your Category” +directory
“Your Category” +”submit site”
“recommended links” +”keyword”
“Your Niche Category” +”suggest a site”
“favorite links” +”keyword”
“Add link” +”keyword”
“Add site” +”keyword”
“Add website” +”keyword”
“Add a site” +”keyword”
“Add URL” +”keyword”
“Add a URL” +”keyword”
“Add an URL” +”keyword”
“Add resources” + “Keyword”

You can fine relevant website resources with listing option, where you can submit your website to build links.

Most Common Link Building Methods

Editor — Mon, 10 Mar 2008 08:18:08 +0000

Here are some most common effective methods people are using for building links for their website. There are alot of other (non traditional?) ways one can use. but you can kick start with thesemethods first.

Directory Submission:

Submit your website to free and paid quality directories, like..

dmoz.org
www.joeant.com
www.goguides.com
www.gimpsy.com
www.dir.yahoo.com
www.avivadirectory.com
www.skaffe.com
www.wowdirectory.com
www.ezilon.com

Also there are many resources for directories like..

www.directorycritic.com
www.best-web-directories.com
info.vilesilencer.com
www.addurl.nu
www.directorylist.org
www.koopy.org

You can find more free and paid directories from above lists. Avoid automated directory submission software. do all submissions by hand as, many directories will have its own criteria for listing a website to maintain quality. So, you must read those guidelines before submitting your website. Automated software fail to do that.

Article submission:

Write original and quality articles relevant to content of your website and submit it to top article directories. Most of article directories provide credit to author with their article, you can link your websites from authors resourcebox. Submit your article to..

ezinearticles.com
articlesfactory.com
elib.org/articles
articles-hub.com
www.articledashboard.com
www.buzzle.com
www.goarticles.com
www.isnare.com
www.articlecity.com
www.articledepot.co.uk
www.articlealley.com

Here is a big list of article directories

www.directorycritic.com/article-directory-list.html

You can find a lot of article directories over there.

Press Release Writing / Submission:

Having something newsworthy? Write a press release on it. OR Hire a professional press release writer who can write effective press release. Than you can submit it to press release sites like.

www.prweb.com
www.i-newswire.com
www.pr.com
www.theopenpress.com
www.pr9.net
www.1888pressrelease.com
www.prleap.com
www.prurgent.com
www.prlog.org
www.prfree.com

1 way, 2-way and 3-way Link building

Find website relevant to your theme/industry and ask them for linking your website. You can in return, link back to them.

Many of webmaster sending email, calling webmaster or requesting it in public forums/blogs for such link requests. There are many programs running for finding partners for reciprocal link building. I’d suggest you to prefer 3 way link building.

One way link building:- You will get links from site, you will not provide any link in return.
Two way link building:- You will link partners site somewhere on your website. in return, your partner will link your site from somewhere on their site.
Three way link building:- Your partners linking your site, in return, you are linking their site form your Another website. Rather than two way, this is best way to get links as after last google update (Algorithm) Google has started banning many sites those using reciprocal link building methods to improve their link popularity,

I’d suggest you few forums, where you can find your link partners.

http://forums.digitalpoint.com/forumdisplay.php?f=53
http://www.submitexpress.com/bbs/forum-12.html
http://www.seo1.net/forum18.html
http://www.webmaster-talk.com/relevant-link-exchange-forum/

Also you can find partners from directories like…

www.linkmarket.net
link2me.com

Purchase Links:

Many SEOs use this shorts cuts to purchase links on relevant industry for both relevant traffic and search engine rankings. When you purchase link from other sites, you can consider following factors.

Google PR of page
Traffic it receives
SERP of that site
Backlinks of page
Type of link you will get (sitewide or one page.) Relevancy, outbound links
if you’re purchasing sitewides then No. of page indexed and %of pages in supplemental results (If there)
Age of Website/document
Quality of content of website (also, weather it is original or not)
Price of link
Place where you will get link
Tag they’re using (If you’re getting no-followed links, that they are only useful for traffic it will not help you to improve SERP.)
Prefer links those are for long term / permanent as search engine (especially google) likes aged links.
Type of site (Blog, Web directory, Forums etc..)

Forum posting:

Register with different related forums, participate in discussion there and place your links in signature. Awesome way to receive traffic towards your website. Many SEOs says that forums signature links are devalued but they are still providing backlinks in my experience.

Here are two forums directories where you can find specific forums

www.gandalfdir.com
www.big-boards.com

Ask Bloggers to review your website.

This is another effective method of getting links. (Little bit costly though.) there are few marketplace where you can find forums those are available to review websites/products. You can get traffic and in-content links of your niche. you can find many bloggers from forums link digitalpoint forums and bloggers market places like..

payperpost.com
www.reviewme.com

There are many more methods, that you’ll find from this blog soon!

Why This Link Building Blog?

Editor — Mon, 10 Mar 2008 08:14:33 +0000

Website promotion is most important part of website business. SEO (search engine optimization) is considered as most effective method of getting highly relevant traffic from search engine and thus it is widely used for website promotion. SEO is biased in two parts on page SEO and off-page SEO (Mainly link building.)

I offer link building and directory submission services since more than one year.
We generally offer directory submission, article submission and few other methods for building legitimate links for our clients.

I’ve some ideas that i think I’d share with all of you. There is a lot of stuff about SEO and Link building. “To do” and “Not to do” things that i can share with you. This blog will be on latest and traditional ideas on link building. There are many many methods by which you can build backlinks for your website. Keep watching this blog for new ideas on link building.

See you soon!